musicpickups.com

The musical instrument pickups, effects units and amplifiers designed and manufactured
by Harry DeArmond and Bud Rowe and later by Steve Tosh in Toledo, Ohio, from the 1940s to the 1980s, through Rowe Industries Inc.,
H. N. Rowe & Company, Rowe DeArmond Inc., DeArmond Inc. and Tosh Electronics, all of Toledo, Ohio, USA.

Advertisements


Advertisements promoting DeArmond products were placed in relevant music industry magazines and papers such as Downbeat and Musician's Supply Inc. by the company.  A selection of these is shown below, with dates where known.  DeArmond products were also advertised in catalogs produced by Carvin, Epiphone, Gibson, Gretsch, Guild, Fender, Oahu, Rickenbacker, St. Louis Music Supply, Wexler and many others.


  This advert was inserted by Times Square Music Company, New York



 This advert dates from about 1946, and shows the Monroe Street address, the black chicken-head knob, the slotless pickup head and the circular housing for the volume pot.


Music press advert dated between 1956 and 1965, for Model 750 Ululele pickup featuring Hawaiian vocalist and ukulele exponent Momikai.  This advert is the only one produced by DeArmond to feature a known artist.


For the Model 610 combination volume/tone controller, from the late 1960s


Down Beat advert for a range of pickups.  The photo of the guitarist shown here also featured on the cover of DeArmond's catalogs dating from 1967 to 1972 inclusive.





















1978


  For the model 1700 Square Wave pedal and the Model 1920 Tornado phase Shifter pedal