The musical instrument pickups, effects units and amplifiers designed and manufactured
by Harry DeArmond and Bud Rowe and later by Steve Tosh in Toledo, Ohio, from the 1940s to the 1980s, through Rowe Industries Inc.,
H. N. Rowe & Company, Rowe DeArmond Inc., DeArmond Inc. and Tosh Electronics, all of Toledo, Ohio, USA.


DeArmond pickups were installed in the Fender Coronado range of archtop guitars and basses.  The neck version is 3/8" (9 mm.) in height and the bridge version is 1/2'' (13 mm.) for both guitar and bass.  There are two versions for guitar, one all-chrome and the other with a black T-shaped insert.  The bass version was manufactured with a black T-shaped insert only.  Each pickup is seated on a black soft plastic base.


  The three Fender guitars above are (from Left) a Coronado II Antigua dated 1967 (photo copyright Olivia's Vintage Guitars, Illinois, USA), a Coronado I NAMM Special dated 1966 (photo copyright Blues Angel Music, Pensacola, Florida) and a Coronado XII, 12-string version (photo copyright Olivia's Vintage Guitars, Illinois, USA)
The pickups in the two outer photos are the version with the Black Tee insert and the centre photo shows the all-chrome version.

  A set of Coronado Guitar pickups with black T-shaped inserts.  This pickup's adjustable poles are pin-shaped magnets, each with a bonded threaded sleeve which extends below the visible pickup into the guitar's cavity below.

A set of all-chrome Coronado Guitar pickups.  These pickups' poles are slotted setscrews.  These pickups do not require a recess in the instrument

Copyright Rics Vintage Guitars) A set of Coronado bass pickups.  The metal enclosure is the same size as for the guitar black T-shaped inserts.

    (Copyright Darron Arch) Close-up views of the top and bottom of a bass pickup.  Although these pickups appear similar to the guitar pickups, the pole-pieces are not individual magnets (photos copyright Ric's Vintage guitars)

Model FP-6 Attachable pickup, with outer V and T controls, was sold separately by Fender, for their range of flat-top roundhole guitars fitted with a central supporting rod.

his attachable pickup is similar to the above pickup, but with edge-wise V and T controls projecting through slots in the pickup's top.

  DeArmond usually sold pickups to musical instrument manufacturers as fully wired complete harnesses as shown here.  These all-chrome pickups are, according to the packaging, for the Coronado II, 'Old Style'.  This implies that the pickups with the black internal Tee version as shown in the top two photos above, are the 'New Style'.  However, both types of pickups were installed contemporaneously.