The musical instrument pickups, effects units and amplifiers designed and manufactured
by Harry DeArmond and Bud Rowe and later by Steve Tosh in Toledo, Ohio, from the 1940s to the 1980s, through Rowe Industries Inc.,
H. N. Rowe & Company, Rowe DeArmond Inc., DeArmond Inc. and Tosh Electronics, all of Toledo, Ohio, USA.


Also known as Premier Multivox, this New York-based company used several DeArmond pickups, including a number of different versions of the DeArmond model 2000, sometimes with two different versions on one guitar


 The Premier guitars shown above include (Left) a Model E-711 guitar (photo courtesy Chris McTernan, Empire Guitars, Rhode Island, USA) and (Right) Premier Bantam (photo courtesy Clark MacAvoy, of Clarksmusic).  Both guitars are fitted with the recessed version of DeArmond's Model 210 attachable pickup.

    This example of a Model 2000 variant was fitted in a Premier Bantam guitar.  The white coil former projects above the metal casing, with no fixing screws visible.  The front face of this particular pickup can be seen in some photos of Les Paul's protoype guitars in the early 1950s, and particularly in the iconic photo of him sitting astride a very large Les Paul guitar.

  This Premier Bantam guitar is fitted with one standard DeArmond model 2000 at the bridge and one different version of the model 2000 at the neck.

      These photos show the recessed version of DeArmond's Model 210 pickup which was fitted in some Premier guitars.  These two photos show it installed in a Guild Starfire 1 guitar (photo copyright Gary).